For someone who has worked on both sides and both ends of the spectrum, I find it a good and exciting challenge to have brands with strategy ideas and insights. Grand advocacy and branch strategy can have a changing landscape, and it is great to be able to help new and established brands. I had the privilege to help a couple of extremely high-quality new brands and also some of the established classics. It is always a joy to be able to help and witness the success of my clients.
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